Pricing, in CAD
Real prices, up front.
Trusted by IBM and Government of Ontario agencies. Published CAD pricing.
A real number for everything we do, in Canadian dollars, and where a project needs scoping, the floor it starts from. Every project here has one job: make you money, save you money, or save you time.
All prices are in CAD and shown before HST.
Published packages, for small and growing businesses
Website Design & Development
Fast, custom, SEO- and AI-search-ready. Starting fresh or fixing what you have.
Landing Page
One sharp page to launch, validate or promote something fast.
- Custom one-page website (no templates)
- Mobile-first, fast-loading build
- Contact form, click-to-call and map
- Google Business Profile setup
- Analytics and lead tracking installed
- You supply the page copy; we structure and polish it
- Two rounds of design revisions included
- Training walkthrough plus 14 days of post-launch support
Launch
The classic five-page business site, done properly.
- Custom 5-page website (no templates)
- On-page SEO and Google indexing
- Google Business Profile setup
- Contact form and maps
- Analytics, Search Console and lead tracking wired in
- You supply the page copy; we structure and polish it
- Two rounds of design revisions included
- Training walkthrough plus 14 days of post-launch support
Business
Our most popular build: a site you can grow and edit yourself.
- Everything in Launch, plus:
- Up to 12 pages and a blog
- CMS so you can edit content yourself
- One-hour business photo session included
- Local SEO setup and copywriting
- WhatsApp chat widget and business email setup
- Two rounds of design revisions included
- Training and 30 days of support
Revamp & Upgrade
Already have a site? Rebuilt to today's standard, without losing what already ranks.
- Design refresh on your current site
- Works on Shopify, WordPress, Woo and more
- Content migration and redirects
- Speed and Core Web Vitals fixes
- SEO preserved, AI-search-ready (AEO/GEO)
- Analytics and lead tracking wired in
- Two rounds of design revisions included
Online Stores
Sell online with Canadian tax, shipping, payments and accessibility handled. Built on Shopify or WooCommerce for speed and easy self-management, or fully custom when you outgrow platforms. Platform subscriptions are billed by the platform, like your domain.
Starter Store
A real store, set up right. We build it, you add products and take orders.
- Custom-styled Shopify store, up to 12 products
- Canadian checkout: cards, Interac and PayPal
- HST, shipping rates and discount codes set up
- Business email on your domain
- Two rounds of design revisions included
- Training and 30 days of support
Online Store
The full store: bigger catalogue, smarter automation, built to sell across Canada.
- Everything in Starter Store, plus:
- Up to ~30 products with categories and variants
- HST/PST by province, delivery zones and pickup
- Abandoned-cart recovery, reviews and newsletter capture
- Multi-currency display and real-time shipping rates
- Google Shopping feed and conversion tracking
- Two rounds of design revisions included
Custom E-commerce
Outgrown the platforms? Custom-built commerce: your store, your code, no lock-in.
- Custom storefront: Shopify optional, not required
- Large catalogues, subscriptions, B2B and wholesale
- Integrations: payments, CRM, ERP, APIs
- Advanced SEO architecture
- Revision rounds defined per milestone (design, then build UAT)
- Enterprise and government: custom quote
Brand Identity & Design
A distinctive identity that makes you recognizable.
Logo & Starter Kit
A professional mark and the basics to use it properly.
- Custom logo: 3 concepts, then up to 2 revision rounds on the chosen concept
- Colour palette and font pairing
- Social profile and cover graphics
- One-page usage guide
- All source files, yours to keep
Brand Identity
The full system, so you look established everywhere you show up.
- Everything in Starter Kit, plus:
- Full visual identity system
- Business card and stationery
- Brand guidelines document
- Social media templates
- Two revision rounds on the identity system
Brand & Site Bundle
New brand and a five-page website, designed as one.
- Full Brand Identity package
- Launch website (5 pages) in your new brand
- Google Business Profile setup
- One consistent look, one accountable team
- Save $250 vs. buying brand and site separately
- Two rounds on the brand, two on the website
Full Brand System
Strategy, messaging, guidelines and templates for scaling brands.
- Everything in Brand Identity, plus:
- Brand strategy and positioning
- Verbal identity and messaging
- Extended guidelines and templates
- Rollout across every channel
- Revision rounds defined per phase in your scope
AI Solutions
Practical AI that saves your team time and money. AI assistants and automations use third-party services (model and API usage, and messaging channels like WhatsApp), billed by the provider or passed through at cost, like your domain, so you always see what the AI itself costs to run. Your automations run on your own accounts and keep working without the retainer.
AI Readiness Audit & Roadmap
Know exactly where AI saves you money and time.
- Audit of your workflows and tools
- The 5 highest-value AI opportunities for you
- A plain 90-day action plan
- AI search visibility check (AEO/GEO)
- Fee credited if you continue to any AI build
AI Assistant / Custom Chatbot
A chatbot trained on your business, on your site and in your support.
- Trained on your content and FAQs
- One channel to start (website, WhatsApp or support); more scoped separately
- Handoff to a human when needed
- Analytics on what customers ask
- Up to two rounds of prompt and behaviour tuning in scope
- Model and API usage billed at cost
AI Automation Build
Kill the busywork. Quotes, onboarding, reporting and content on autopilot.
- Automate one end-to-end workflow across up to 3 of your tools
- Additional workflows scoped separately
- AI-assisted content and drafting
- A human owns quality, always
- Up to two rounds of refinement in scope
- Model and API usage billed at cost
AI Growth Retainer
For clients with a Skroll AI build: we run, tune and improve it every month.
- Ongoing tuning of your automations and assistants
- Incremental improvements shipped monthly
- AI search visibility monitoring
- Your build keeps running if you pause the retainer
- Month to month, no lock-in
Photography & Video
Commercial photography and film for business: real estate, product, teams, brand films and social.
Business & Product
Product and location photography that sells what you make.
- Up to 20 products or a half-day on location
- Clean e-commerce and lifestyle shots
- Web-ready, colour-corrected files
- Styled for your brand, not stock
- One round of edit revisions included
- Commercial licensing included, stated up front
Real Estate & Architecture
Listings that show well and sell faster. Built for realtors and builders.
- 25 to 35 edited, MLS-ready photos
- Interiors, exteriors and detail shots
- Twilight add-ons available
- $189/listing on agent volume plans
- MLS and marketing usage included, no relicensing fees
Corporate & Teams
Headshots, team photos and corporate event coverage.
- On-location session, up to 10 people
- Consistent, LinkedIn-ready headshots
- Team and workplace candids
- Corporate event coverage available
- Full commercial usage included, yours to keep
Brand Video / Promo
One polished brand film that tells your story.
- Scripting and storyboard
- Professional shoot and direction
- Full edit, colour and sound
- Cutdowns for social included
- Up to two rounds of edit revisions
- Full commercial usage included, yours to keep
Campaign / Cinematic
Multi-deliverable shoots for launches and campaigns.
- Multi-location or multi-day production
- Cast, crew and locations managed
- Exact deliverables set in your scope
- Photography add-on available
- Full commercial usage included, yours to keep
SEO & AI Search (GEO)
Get found on Google, and get cited by ChatGPT, Perplexity and Google AI.
SEO Audit & Roadmap
Exactly why you aren't ranking, and what to do about it.
- Full technical SEO audit
- Keyword and competitor research
- Prioritized 90-day action plan
- Fee credited if you continue to any plan
Local SEO
Own your neighbourhood across Kitchener-Waterloo, Cambridge and Guelph.
- Google Business Profile optimization and monthly posts
- Up to 2 local content pieces a month (pages or posts)
- Citations and review strategy
- Plain-English monthly report
- Month to month, no lock-in
Growth SEO
Full-stack SEO for businesses competing beyond their city.
- Technical, content and authority SEO
- Up to 4 SEO content pieces a month
- Link building and digital PR
- Conversion tracking and quarterly strategy
- Month to month, no lock-in
GEO / AI Search Add-on
Get recommended by ChatGPT, Perplexity and Google AI.
- Just $450/mo added to any SEO plan above
- Answer-engine optimization (AEO/GEO)
- Structured facts AI can cite
- Entity and citation building
- AI-visibility tracking
Digital Marketing
Content and campaigns built for Google and AI search alike. Full-service agencies charge $3,000 to $8,000/mo.
Social Management
Strategy, posting and community, done for you.
- Content calendar and strategy
- Up to 12 posts a month across up to 2 channels
- Community management and replies
- Monthly report
- Month to month, no lock-in
Content + Social Growth
A content engine that feeds SEO, social and AI search.
- Up to 2 blog articles a month
- Up to 16 social posts a month
- One monthly email newsletter
- Built for Google and AI search (SEO + AEO/GEO)
- Month to month, no lock-in
Full-Funnel Marketing
Multi-channel marketing with paid, content and conversion.
- Paid campaigns (search and social)
- Content, SEO/GEO and email
- Landing pages and conversion tracking
- Dedicated senior strategist
- Fee is management only; ad spend billed to your own accounts (we recommend $1,500/mo+ to start)
- Month to month, no lock-in
Scoped and enterprise engagements
Platforms & Dashboards
Custom software, client portals and internal tools, standalone or added to your existing website. Small-business builds ship in weeks; enterprise and government builds sequence around your approval, accessibility and security gates. We compress production, not due diligence. You own the code and data: after launch you pay only your own running costs, hosting and any third-party services (payments, email, AI usage), billed directly by those providers, not marked up by us. We hand over source code, credentials and documentation so another team could take over if they ever needed to. Care & Scale from $290/mo is optional, not lock-in.
Client Dashboard / Portal
A dashboard or portal your team and clients actually use.
- Standalone, or added to your existing website
- Custom UI built around your workflow
- Roles, logins and permissions
- Reporting and data views
- Integrations with your existing tools
- Design sign-off plus one UAT round per milestone
- 30 days of support, then Care & Scale from $290/mo
Custom Platform / Web App
A working product, not a slide deck. Ship the MVP, then scale it.
- Everything in Dashboard, plus:
- Multi-user application or SaaS MVP
- Payments, subscriptions and APIs
- AI features baked in where they help
- Design sign-off plus one UAT round per milestone
- 30 days of support, then Care & Scale from $290/mo
SaaS / Enterprise Build
Serious builds for enterprise and government, senior team only.
- Everything in Platform, plus:
- Enterprise architecture and security
- Procurement and accessibility standards
- A senior team dedicated to your build
- UAT cycles and acceptance criteria defined in your SOW
- Source code, data and documentation handover; running costs billed direct
- Payment plans available
Consulting
Senior strategy for enterprise, government and growing teams. We supported IBM's delivery of Government of Ontario platforms and work directly with Ontario agencies including Infrastructure Ontario and Intellectual Property Ontario (IPON).
Strategy Session
Bring your hardest digital, brand or AI question. Leave with a plan.
- Direct time with the principal, no account managers
- Digital, brand, web or AI strategy
- A written summary and next steps
- Full-day intensive: $1,500
- Credited toward any project you start
Fractional AI Lead
A senior AI director embedded in your team, without the full-time hire.
- Up to 2 days (about 16 hours) of the principal's time a month; more at our day rate
- Own your AI roadmap and rollout
- Vendor and tool selection
- Team enablement and training
- Monthly delivery, month to month
Enterprise & Government
Structured engagements that meet procurement and accessibility standards.
- Digital strategy and delivery
- Accessibility and security standards
- Multi-stakeholder coordination
- Senior hands-on ownership
Site Care from $95/month
Optional, always: your site is yours and runs without it. Site Care covers hosting, updates, security, backups and up to two hours of content edits, from $95/month; platforms get Care & Scale from $290/month. Want growth handled too? The Growth Stack bundles Site Care, Local SEO and AI search for $995/month (save $145). First month free with any build.
Skroll vs the alternatives
| Skroll | Big agency | Freelancer | |
|---|---|---|---|
| Published pricing | yes | no | sometimes |
| Who builds it | the people you met | a separate team | one person |
| Speed | weeks | months | varies |
| Brand, web, video, software & AI | all in-house | some | a specialty |
| AI & automation in-house | yes | some | rarely |
| You own everything (domain, code, files) | yes | varies | varies |
| Enterprise experience | IBM, Ontario gov agencies | yes | rarely |
| Cheapest option | no, on purpose | no | yes |
Pricing questions
How much does a website cost in Kitchener-Waterloo?
A custom website from Skroll runs $950 for a one-page site, $1,450 for a five-page business site, and $3,500 for our most popular build with a CMS and blog. Revamps of existing sites start at $1,850. A starter online store starts at $1,950, a full online store starts at $3,900, and larger or custom-built e-commerce starts at $5,900. Every price is published in CAD.
How many rounds of revisions are included?
Every build includes two rounds of revisions at each key stage (typically design, then build). We fold your consolidated feedback into each round. Need more? We quote additional rounds in writing before starting, so a fixed price never turns into an open bill.
What do you need from us, and what do you provide?
You provide your logo and brand assets if you have them, your written content or the key facts for us to write from, product details for stores, and access to the accounts we connect (domain, hosting, social, payment). We handle design, build, setup, and any copy or photography listed on your tier. We confirm exactly who provides what in your written scope, so nothing stalls halfway.
We already have a website or brand. Can you work with what we have?
Yes, and it's often the smarter move. We audit, revamp and upgrade existing websites from $1,850, add dashboards, stores or AI features to what you already run, and refresh brands without starting from zero. You keep your rankings, your history and your budget.
Are there hidden fees?
No. The quote you approve is what you're invoiced, plus applicable taxes (HST): prices are listed pre-tax, as is standard for business services in Canada. Prices are in CAD, before tax. Ontario clients are billed HST; other Canadian clients are billed the GST/HST for their province; clients outside Canada are quoted in CAD with taxes handled per their jurisdiction. If scope changes mid-project, we price the change in writing before any work happens. Monthly plans like Site Care are optional, and your site runs without them.
How do deposits and payment work?
Most projects start with a 50% deposit to reserve your slot in the schedule, with the balance due on launch. Larger builds, platforms and AI projects split into two or three milestone payments. Deposits, revisions, ownership and change orders are all set out in the plain-language agreement we send before you pay. Prices are in CAD, plus HST.
Why are you cheaper than a big agency?
No downtown office, no account-management layer. You pay for the people doing the work, and AI compresses the production time. That's the whole trick.
Why not just hire an overseas freelancer to save money?
You can always go cheaper. What an overseas build usually leaves to you is Canadian tax, shipping and accessibility, same-timezone support, and anyone who can photograph your products in person. We set all of that up, build with accessibility in mind, shoot your products here in Ontario, and stand behind the site locally, so you get a store that fits Canadian customers and one team accountable for it.
How fast can you deliver?
A one-page site ships in about a week, a five-page business site or a starter online store in two to three weeks, our larger Business build (CMS, blog, up to 12 pages) in three to four weeks, a client dashboard in three to four weeks, and a first AI automation usually live in two to four weeks. We agree the timeline before we start.
Do you offer payment plans?
Yes. Larger builds, platforms and AI projects can be split into two or three payments. Ask us and we'll structure it around your cash flow.
Do you work with businesses outside Kitchener-Waterloo?
Yes. We're based in Guelph and serve Kitchener, Waterloo, Cambridge, the GTA and all of Canada, with recent projects in the US, Germany and Australia. Most work runs remotely, with on-site days where they count.
Not sure which fits?
Book a free 20-minute call, or start with a free website audit. We'll recommend the right package, or tell you honestly if you don't need us yet.
Social & Reels Pack
A batch of short-form clips made for the feed.
- A shoot day for multiple clips
- Vertical edits for Reels, TikTok, Shorts
- Captions and brand styling
- Ready to post
- Full commercial usage included, yours to keep
Book a reels pack